.marketing

I run performance marketing campaigns. And I build automation tools to help me do it better.

I work across paid channels, landing pages, and reporting systems, with a focus on qualified pipeline growth, practical automation and brand building.

01 Experience 02 Projects 03 Skills 04 Markets

Companies I've worked with

$500K+

Monthly ad budgets managed

Continents with live campaigns

Revenue growth delivered for clients

.experience

Where I've worked and what I focused on.

2025 — Present

Marketing Specialist — Nord Security

Lead Google Ads strategy and execution for NordPass and NordStellar, with focus on B2B SaaS customer journey quality, CLV-driven optimization, conversion-ready landing flows, and AI-powered automation for monitoring, optimization, and content workflows.

Paid Search B2B SaaS Landing Pages AI Agents

View details

Led end-to-end Google Ads strategy for NordPass and NordStellar.
Conducted customer journey analysis to identify friction points and retention opportunities.
Owned landing page workflow from concept to launch with design and content teams.
Optimized toward CLV and qualified conversion rate, not only top-of-funnel metrics.
Built agent workflows for budget monitoring, copy generation, and market reporting.

2023 — 2025

Digital Marketing Lead — WALLHACK

Owned paid acquisition across Meta and Amazon, ecommerce store operations, marketing automation channels, and performance reporting across paid, organic, and onsite traffic.

Meta Amazon Ads Ecommerce Automation

View details

Owned all paid activity, especially Meta and Amazon channels.
Managed ecommerce store operations, catalogue changes, and implementation work.
Ran marketing automation channels and campaign reporting across paid and organic traffic.
Collaborated on multi-channel growth campaigns and operational improvements.

2022 — 2023

Performance Marketing Lead — Rokoko

Managed multi-channel paid stack (Meta, Google, LinkedIn, and more), supported growth strategy, and improved reporting across user flow, UX, and channel-level performance.

Google Ads LinkedIn Ads Growth Strategy Analytics

View details

Managed full paid stack including Meta, Google, LinkedIn, and Twitter.
Contributed to growth strategy and cross-channel planning.
Supported automation and email initiatives alongside performance work.
Owned reporting and analysis across user flow, UX, and channel metrics.

2021 — 2022

Performance Marketing Specialist — Tigers

Managed multi-channel campaigns for agency clients and paired media execution with conversion testing and broader growth strategy work.

Google Ads Meta Ads LinkedIn Ads CRO Tests

View details

Ran Google, Facebook, Instagram, and LinkedIn campaigns for agency clients.
Created multi-channel digital strategies aligned to ROAS and ROI targets.
Planned and measured conversion experiments.
Supported junior marketers and contributed to service expansion planning.

2020 — 2021

Performance Marketing Specialist — Coloplast

Delivered multi-market performance campaigns and reporting, supporting local teams with strategy, automation, and lead/ecommerce growth.

Google Search Meta Twitter Ads Multi-market

View details

Built and optimized Google Search, Meta, and Twitter campaigns across markets.
Supported digital strategy planning for international teams.
Created reporting and analysis for campaign and channel performance.
Implemented automation solutions to improve efficiency and consistency.

2018 — 2020

Performance Marketing (Various) — Startups & Agencies

Early-career hands-on work across agency and startup teams (Neemblee, Gamekit, Result Media), building channel execution, reporting discipline, and experimentation habits.

Agency Delivery Media Planning Google Analytics Data Studio

View details

Executed Google Ads, Display, Facebook, Instagram, and LinkedIn campaigns.
Built client media plans, reports, and performance presentations.
Worked on lead generation and app campaigns in fast-moving startup contexts.
Analyzed user paths in Google Analytics and contributed to creative/copy testing.

.selected_projects

A few engagements worth a closer look.

Google Ads growth for NordPass

Built and optimized full-funnel B2B search campaigns with landing experience tuned for pipeline quality over vanity volume.

Google Ads B2B Funnel CLV Optimization

View details →

Google Ads relaunch for NordStellar

Full relaunch of Google Ads campaigns behind refreshed positioning, market-aligned messaging, and new creative.

Google Ads Campaign Relaunch Positioning

View details →

Paid + ecommerce operating model at WALLHACK

Integrated paid channel execution with store operations and automation flows to improve campaign feedback loops and execution speed.

Meta Ads Amazon Ads Ecommerce

View details →

AI-assisted campaign optimization workflows

Deployed agent-based workflows for budget monitoring, content generation, and competitive signal reporting to reduce manual overhead.

Marketing Automation AI Agents Reporting

View details →

.skills_and_tools

What I bring to a marketing engagement.

Strategy & Planning

B2B Messaging Customer Journey Mapping Growth Planning Multi-market Strategy

Paid Acquisition

Google Ads Meta Ads LinkedIn Ads Amazon Ads TikTok Ads YouTube Ads Instagram Ads X Ads Yahoo Ads

Automation & AI

Marketing Automation AI Agents Copy Generation Budget Monitoring Data Analysis Data Visualization

Analytics & Reporting

Google Analytics Looker Studio

Web & Conversion

Landing Pages Ecommerce Store Ops CRO Testing User Flow Analysis

Tools

Shopify Jira Claude Code Webflow

.markets_covered

Hover or tap a marker for quick project context.